I have discussed earlier some value levers of implementing Web 2.0 in an organization. In this blog post, I would like to examine another example about leveraging Web 2.0 in a small business.
F6or_Faris is a small restaurant specialising in breakfast. The idea was based on Hashtag created by Faris Hani Alturki to share different breakfast ideas that he tried after being sick because he did not consider breakfast as one of the daily meals. He then started to read and view different types of meals and shared his view with this hashtag. He as then surprised with the large amount of people who were interested and attracted by this hashtag, all of which made him decide to open his small restaurant. Even though F6or_Faris has a Facebook account, a Twitter account was the main marketing channel for the business.
Market research and customer insights:
To ensure customer retention, F6or_Faris gathers customer insights and suggestions about products, brands and services to ensure customer satisfaction and even helps them in developing new products. Communicating with customers in a timely manner and listening to their feedback about the product serves as an input for product requirements, design and pricing methodology. Having customer insights influences the outcome of the company and allows them to be proactive with such important feedback.
Marketing Communication/ Interaction:
It was claimed in The Social economy report, McKinsey Global Institute, 2012 that, “recently anyone with a smartphone or computer can become a publisher or share his creative output with the world”. F6or_Faris promotes new products especially using a Twitter account by sharing product information and pictures about the new products, so as to advertise it to the online community, giving them direct communication with customers at a lower cost and highly targeted messages.
One of the big value levers for F6or_Faris is that it is based on recommending products to friends. For instance, when I buy something and share the experience in Twitter or Facebook, I might influence my “Friends list” to buy this product and consequently benefit the business itself.
I believe F6or_Faris has successfully adopted Web 2.0 tools and has an excellent start up rate for the business. Now they should introduce new channels to broaden the customer base. For example, they might introduce a blog to give their customers a place to communicate with each other and consequently broaden their business in an effective way. @F6or_Faris
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